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Throughout my career, I have overseen numerous intricate creative projects aimed at addressing a range of design obstacles. My expertise lies in crafting innovative strategies and plans to achieve these goals. I have honed my leadership and team management skills, which have played a crucial role in my success in this field. My unwavering dedication to producing top-notch designs that align with my client's requirements is a fundamental aspect of my creative approach.


Top Skills

User Interface Design

User Experience Design

Leading Managing

Strategic Creative Planning 





Basic Russian

Art Director

Sidelines · Gameboost


Dec 2022 - Jun 2023

As the Art Director for Sidelines, I lead a team of 3 designers remotely. It's a challenging yet rewarding job that demands creativity, attention to detail, and a passion for design. Working closely with our talented UI team, I set the general artistic tone, using imagery and aesthetics to bring concepts to life. I create and execute a strategic plan for our creative team to ensure that we deliver the best possible outcome. I take pride in the work we do and enjoy collaborating with others to achieve our goals.


UX & UI & Graphic Designer & Artist

January 2008 - Present

I specialize in designing mobile games, websites, and mobile apps, as well as creating illustrations and sculptures for music albums. I have collaborated with both startups and large corporations, including those outside of the high-tech industry. My previous work experience has allowed me to develop innovative design thinking that I incorporate into all of my design projects.


Art Director

May 2022 - August 2022

As an Art Director, I have Managed all the art departments of Mesh which is a cyber security start-up. I design the entire brand guidelines, and the design system of the product, and worked closely with different art and design studio to deliver the most hight quality results. 

Beach Bum

Lead UI & UX Designer Lead UI & UX Designer 
Jun 2021 - Dec 2021

As a lead UX and UI Designer at Beachbum, I had the honor to work with a couple of brilliant artists and developers. I worked closely with the product managers and provided different UX and UI solutions for a variety of features. Some games are already in production (Rummy • Spades♤) and some are brand new. I Learned a lot about game design from each team worker. Now I'm moving to Hadera so I'm not working. need some time to get things done before I dive in again.

Netcraft Academy


October 2019 - January 2020

Bnei Brak Hayarkon, Israel

As a lecturer at Netcraft, my main goal is to lead students to independent design thinking, build their confidence as designers, and give them the tools they need to grow in the design industry.

As a designer, lecturer, and as teacher one of the most important things to me is to find the uniqueness that exists in each student and to help him emphasize what is special about him and differentiate him from other designers.

The fields that I'm teaching are Design principles, User interfaces, and User experience design for different platforms; Product characterization processes and branding from the first stages to the final polish, with an emphasis on different creative and productive approaches.


Game Graphic and UI Designer

March 2019 - 2020 

Tel Aviv Area, Israel 

As a part of this cool group I've designed a verity of Casino Games, special features, and redesign existing games (clones) Most of the time I worked closely with the PO's, Game Designers, Developers, and Artists and the Art Director on one big project. I felt that Netomedia was a very educational experience for me. The art team always share their knowledge and taking courses together.

Android Academy


March 2019 - March 2019

Android Academy is an Android development and design free course. I started there as a student about 5 years ago, a long time before Yonathan asked me to teach the "design for developers" lesson. I was very excited about this amazing opportunity and scared a little bit even to agree to it because it was a two-hour lecture in front of 250 people. Eventually, I agreed and then my journey began. It starts with research and building a presentation that explains the design process to developers who never faced the design part of the product development before and for designers that didn't face the coding part of the development as well. After I formed the presentation, I performed a dry-ran with my family, friends, and the android academy team as well. I ended up with an exciting lecture that provided me some great feedback. Building the presentation, research, and the lecture itself helped me to fully understand some software and nuances that I felt I needed to sharpen and taught me other new things I didn't know. What I realized from my first time as a teacher was that teaching teaches you and makes you a pro.

Greek Mythology Exhibition

Production, management, and sculpting

March 2019 - March 2019

One day an artist in Netomedia suggests the Idea of a multiplayer exhibition.
I loved the idea and decided to take it a step forward and make it happen.
I didn't really understand back then what kind of responsibility I'm taking on myself by this decision.
there were 13 exhibitors at the exhibition. the production taught me a lot about branding, online marketing, management of a team, and dealing with the stress of solving problems in the shorter deadline that I've ever had. I enjoyed it so much that I can't wait to produce the next one.


User Interface Designer

April 2017 - August 2018


As a part of a product design team, I've designed a clean and intuitive UI forCaesars Casino app's features, with an emphasis on user experience. I'veCollaborated with PO's, Game Designers, Developers, and more - to provideunique product improvements which are based on smart and creative design'ssolutions. My daily routine varies from one design project to another. so it feelslike working for a Start-up but on a scale of an enterprise.

EZ Games

UX & UI Designer

May 2016 - February 2017

Tel Aviv, Israel

I worked closely with product managers, illustrators, and the art director to define innovative design solutions for a slot machine app.

My works include:

• Create sketches, wire-frames, interaction designs, user interfaces, marketing materials, and lots of art graphics such as - logos, app icons, photo manipulations, and more.

• Worked in an iterative, collaborative environment while employing

the scram development method.


UX & UI Designer

December 2015 - June 2016

Fodonet is a social initiative aiming to reduce food waste. Foodonet developsa mobile platform that allows people to easily share their spare food. I join theteam to help to redesign the mobile app and to adjust it to IOS and Android.


Graphic and UI Designer

September 2014 - August 2015


As a designer at Hive, I was part of a design team. As part of this versatile team, I have collaborated with a team of five programmers to offer improvements and create the UI's in order to deliver polished final products.

I have created and translated wireframes into web and mobile app designs using mainly Adobe software and created final mockups and style guides according to the requirements of the art director.

I have designed unique mobile apps and web materials, original graphic elements such as hundreds of original icons, advertisements for PlayStoreand AppStore, newsletters, and more. As a team player,

I have contributed ideas during numerous conceptual brainstorming sessions and prepared layouts in compliance with established templates and the latest design standards.

Beyond The Idea

Graphic Designer

June 2014 - September 2014

As a graphic designer in one of Israel's largest providers of corporate recognition awards and giftware, I had the opportunity to work with some of the largest companies in the tech and defense industries. The meaning was - tight deadlines and very little room for mistakes. A part of my everyday work process at BTI was understanding the client's needs; developing concepts to match the client's requirements; creating custom designs and preparing those designs for printing on custom made plaques and glass/crystal/perspex trophies.

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